[email protected] ipsos business consulting india's mobile phone market 4 india's handset market india's handset market, one of the largest in the world, continues to grow strongly every year. Find micromax mobiles with all latest, upcoming phones list the largest indian mobile manufacturer, micromax is a major player in the budget segment apart from feature phones and smartphones, the company also manufacturers tablets and two-in-one devices. A recent mobile phones market study in india for q2 of 2014 has shown that for the first time micromax - an indian manufacturer has surpassed samsung in the total number of sales of mobile phones increasing its market share from 13% in q1 to 166% in q2 the korean giant has 144% and. Courtesy: idc report on growth of mobile sales in india, 2011 figure 1: market share of various handset manufacturers in india in 2011 so in this emerging and demanding market, still micromax has a lot to achieve to be a leader in mobile phones' industry.
Phone market is predicted to increase by 73% year over in 2013 more than 18 billion mobile phones will be shipped this year smartphones will represent virtually all of the mobile phone market in many of the worlds most developed economics by the end of 2017. Micromax mobile phones micromax, based in gurgaon, india, happens to be the biggest indian smartphone brand and also offers some of the most exciting budget oriented smartphones while it caters to a number of segments in the electronics market, it is most notable for its feature and. Mobile phones market in india 2011 mib, department of commerce, delhi school of economics p a g e | 4 introduction ―a lot of people think that the new economy is all about the internet.
Micromax is the leading indian mobile in the market there are so many micromax smartphones to choose from you have plenty of choices here as well gadgetsnowcom presents a range of micromax mobiles available in the market if you are confused as to which one to buy, worry not, get. Micromax canvas is studied with its swot, segmentation, targeting, positioning and competition tagline and usp are also covered. The global cdma mobile phone market research report 2018 provides a holistic vision of the worldwide market also estimates the current industry state, demands, and the business strategies implemented by market players. Psychographic segmentation:individuals from teens to mid 30's who like new technology, tech savvy and can afford to buy it, plus pink range of mobile phones for girls and cheaper touch screen stylish phones for lower income.
Market segmentation is done basis what is the usp of your product segmetation criteria are - geography, age group, income level, unmet need in market your product targets which age group, gender, premium, mid premium, value, rural, urban, youth, old, housewife segment etc segmentation can alos be. New delhi: samsung electronics, micromax informatics and intex led the indian mobile phone market in the quarter ended march, when midpriced smartphones captured the biggest slice of the market by volume for the first time, exceeding the share of entry-level devices it was a huge quarter for indian. Reliance jio has been great for consumer, maybe not-so-good for industry: micromax co-founder vikas jain once a darling of the mobile market, homegrown brand micromax is back to reclaim its lost glory.
509 micromax mobiles available in india with prices as on september 21,2018list of latest and upcoming micromax mobile price list in india when all foreign company filled up the segments of indian mobile market, micromax enter in the market to bring a change as home company. Micromax mobile phones, the largest indian mobile phone manufacturer, have a range of android smartphones falling under price brackets below 10 micromax mobiles are known as the best mobile phones in the budget range micromax, as a company, manufactures mobile phones ranging in the. Marketing plan micromax 1 8/18/2011 micromax mobile submitted by:submitted to: ankit saxena(a-05)dr barnabas arpana dalvi(a-06) 6 market opportunities and issuesthe indian mobile handset market is expected to grow from a total of 151 million handsetsfor the twelve month period. Objective: to study micromax mobiles in indian market and to identify their marketing strategies industry profile before the end of the financial year, jain said geographical segmentation: the firm has identified brazil, nigeria and dubai as target markets.
Micromax is an indian brand that makes budget smartphone in india here is a list of all micromax mobiles with lowest price in india that are currently on sale pricebaba helps you find the best prices of micromax mobile phones currently on sale micromax is one of the first indian companies to. Swot analysis of micromax mobiles with usp, competition, stp (segmentation, targeting, positioning) - marketing analysis 1 limited market share of micromax due to intense competition and less global presence 2 many phones in the market hence low brand differentiation and high. Micromax is a consumer electronics firm and are mainly known for their dominance in the indian mobile manufacturing market in recent years, they have emerged as one of the top companies in india surpassing the likes of nokia, samsung and other local brands within just 8 years since their debut in the mobile handset market.
Market segmentation is a crucial marketing strategy and roxy utilizes the four bases that are commonly used for segmenting consumer markets including geographic, demographic, psychographic, and benefits sought segmentation. Micromax offers a wide range of latest smartphones in india explore our collection to buy new smartphones online get the best of micromax android smartphones at a value for money price get your hands on the latest smartphones in market and flaunt the latest technology before all your friends. Marketing strategy of micromax mobiles skip navigation sign in search marketing: segmentation - targeting micromax canvas nitro a310 benchmarks and gaming review - duration:.